Thursday, April 28, 2011

The New Orleans Hornets And 7-Up Team Up To Give Away The Worst Prize Ever

On Friday, at halftime of the Lakers-Hornets game in New Orleans, a fan pulled off the improbable feat of hitting a layup, free throw, three-pointer and a half court shot.  This kind of accomplishment is done only a few times per NBA season, and is quite impressive.  So what kind of awesomeness did the fan win?

According to CNBC's Darren Rovell, they won the "worst prize in NBA promotion history": a year's supply of 7-up.  Yep, that's it.  And after Rovell breaks the numbers down, it's even worse than the worst prize in NBA promotion history.  Far, far worse.

Well, the Hornets and 7-Up determined that a year supply isn't even a can a day. The team told me they gave the winner coupons that allow him to redeem two 12-packs of 7-Up for 12 months. That's 288 cans. You can find it for cheaper, but retail price for a 12-pack is about $3.99. That means that the poor guy's prize was worth $95.76. But at least, thanks to the coupons, he doesn't have to pay tax on that.

Rovell also notes that this makes not only 7-up and the Hornets look really bad, but also the NBA, since they technically own the Hornets right now.  If I was this fan, I'd sure be pissed.