
According to CNBC's Darren Rovell, they won the "worst prize in NBA promotion history": a year's supply of 7-up. Yep, that's it. And after Rovell breaks the numbers down, it's even worse than the worst prize in NBA promotion history. Far, far worse.
Well, the Hornets and 7-Up determined that a year supply isn't even a can a day. The team told me they gave the winner coupons that allow him to redeem two 12-packs of 7-Up for 12 months. That's 288 cans. You can find it for cheaper, but retail price for a 12-pack is about $3.99. That means that the poor guy's prize was worth $95.76. But at least, thanks to the coupons, he doesn't have to pay tax on that.
Rovell also notes that this makes not only 7-up and the Hornets look really bad, but also the NBA, since they technically own the Hornets right now. If I was this fan, I'd sure be pissed.